Converse
Brand Design
Why: Following Nike’s 2003 acquisition, Converse faced a rare and complex challenge: how to transform one of the world’s most iconic and beloved brands from a shipping organization into a self-propelled industry leader.
What: Converse Brand Design transformed the master brand and its portfolio of brands across all altitudes and channels by harnessing the power of creative community, creating an open invitation for participation, and innovatively fueling the belief that creativity can change the world. In doing so, it helped slingshot the business from $800M to $3B.
Who: Converse Brand Design
