Jack Purcell
Seasonal Storytelling
Why: Jack Purcell is an icon among the clean cut. What’s lesser known is that Jack Purcell was a real person, a badminton legend who played with unconventional style. Keen and subversive, he was known to outsmart in order to outplay. As the Jack Purcell looked to expand its core offerings, it created a limited-edition nautical line and needed a seasonal story to match.
What: Foregoing the expected product sell sheets, we opted for a book. Clothbound, gold embossed and custom illustrated, it leveraged legitimate-but-questionable sailing language to share Jack Purcell’s imagined sea etiquette. Equal parts over the top, tongue in cheek and helpful, yes, but likely for only a select few. Just like the brand itself.
Who: Converse Brand Design
