Kin

Why: As kyu expanded its best-in-class portfolio of creative firms, it wanted to create a collective-wide, multi-day event designed to represent the thinking and making that leads kyu businesses to propel society and economy forward. 

What: The artfully accessible and endlessly adaptable identity is built on a name that celebrates the collective’s fundamental belief in shared purpose. The hand-drawn logo connects individual and community, and extends to thematic wayfinding. An accompanying virtual world was co-created during the event as a means of connecting 2500 thinkers and makers around the globe. 

Who: kyu, Sid Lee